What is Google doing. Does it apply to your business?
Take a look.
Sunday, March 29, 2009
Saturday, March 28, 2009
Tech Day
Tuesday, March 24, 2009
Social Media How To
Trying to get a grasp on Social Media.
How it works, or can. How it can help a business.
Took in a CNW Webinar, this morning. April Dunford was speaking.
Understand communication is 'live', always on, these days.
Dunford's presentation was anecdotal, her real life experiences, at Nortel and IBM, plus a recent media relations fiasco.
Beware of talking when you are grumpy. Must remember these words!
Use Video to talk about what you are doing.
Kicker here,the entire campaign was a throw away. Dunford didn't think it had any value, as Nortel had being Telecomputing,for a long time.
Lesson, assumptions are limiting, aren't they?
Nortel Blog is recommended as good corporate example to follow.
IBM following their lead, is good idea.
Sunday, March 22, 2009
Sunday Video Government Transparency
Can a leopard change its' spots.
Can collaborative and inclusive , trump command and control?
Not sure, what about you?
Lean in or back and watch.
Saturday, March 21, 2009
Going Green on Saturday
Now that spring is officially arrived, going Green regularly on Saturday. Start today with some links. Primary focus is on household level things 'we' can do, to make a cumulative difference, plus neat, well OK cool stuff.
Solar Device Charger uses USB
SunCatcher Golf Cart
Energy Monitoring software, know what you spend
Homeless Shelter
Wow! Green and socially responsible.
Solar Device Charger uses USB
SunCatcher Golf Cart
Energy Monitoring software, know what you spend
Homeless Shelter
Wow! Green and socially responsible.
Friday, March 20, 2009
Fido Bad Dog!
Fido lied. Well not the mascot. Thelma, the customer service rep did. She said Sherwood Park is outside of urban coverage zone. I would have to pay long distance, on every call.
No it isn't! OK, Thelma made a mistake. Not her fault. She's coerced by a corporate culture, which views customers as the enemy. In that space, there's no enabling. All Thelma could do, and she worked at it, was up sell, things I didn't need. Like a wireless router . I didn't buy, Fido. When Thelma lied, I lost trust. Hate that!
Other options are fraught with same corporate mentality. The communication oligopoly Rogers, Shaw, Bell, Telus, tell us what we can't do, scarcity.
When I tried to buy the basic $2o/m plan, Thelma said, plus a $35 activation fee. Waived, if I bought the $25 plan. Difference, $120, more over 2 years. Gotcha, well me! Imagine, if customer service, actually, enabled the customer, what a difference that would make. Might I, we, buy more, without being up sold. Hate that too!
Maximizing take out is the mantra of scarcity. Charging what the market will bear is great for margins, in a tiny market. Canada's mobile penetration rate is 69% . Good for top 30 in the world, not very good. Where is Canada's Global presence, in anything to do with mobile? Korea has two brand name manufacturers. Finland one, the largest.
Unfortunately, the oligopoly is what it is. Does all it can to create scarcity, enabled by the regulator. Other countries use technology to enable themselves. Become Global leaders. In Canada, we create scarcity and enable nothing.Wonder why? Our singular Global brand, bankrupt. An example of why the current rendition of capitalism is broken.
Might be some hope though, new service coming.
No it isn't! OK, Thelma made a mistake. Not her fault. She's coerced by a corporate culture, which views customers as the enemy. In that space, there's no enabling. All Thelma could do, and she worked at it, was up sell, things I didn't need. Like a wireless router . I didn't buy, Fido. When Thelma lied, I lost trust. Hate that!
Other options are fraught with same corporate mentality. The communication oligopoly Rogers, Shaw, Bell, Telus, tell us what we can't do, scarcity.
When I tried to buy the basic $2o/m plan, Thelma said, plus a $35 activation fee. Waived, if I bought the $25 plan. Difference, $120, more over 2 years. Gotcha, well me! Imagine, if customer service, actually, enabled the customer, what a difference that would make. Might I, we, buy more, without being up sold. Hate that too!
Maximizing take out is the mantra of scarcity. Charging what the market will bear is great for margins, in a tiny market. Canada's mobile penetration rate is 69% . Good for top 30 in the world, not very good. Where is Canada's Global presence, in anything to do with mobile? Korea has two brand name manufacturers. Finland one, the largest.
Unfortunately, the oligopoly is what it is. Does all it can to create scarcity, enabled by the regulator. Other countries use technology to enable themselves. Become Global leaders. In Canada, we create scarcity and enable nothing.Wonder why? Our singular Global brand, bankrupt. An example of why the current rendition of capitalism is broken.
Might be some hope though, new service coming.
Wednesday, March 18, 2009
All A Twitter
Two day user of Twitter. Nod to Mack Male.
Man, I can sure turn 'sign up', into an adventure!
Wondering about this Twitter business. What's the value proposition?
'They" say research is one. Crowd sourcing another. Perhaps if you trust the crowd.
Mack hooked me, when he asked:
"For the locals - if you could teach @ctvedmonton ONE thing about Twitter, what would it be?
Worked for Mack, he got insight from the crowd, which became an element, in his Twitter presentation to the CTV folks.
OK, a good first lesson, into the value proposition for Twitter.
However, Twitter isn't going to save local news, or media jobs, in this berg. Journalism is. The art and the craft are not well practiced, here.
This little nugget from Jeff Jarvis is worth contemplating.
"All these parties must collaborate, not compete. They must create complementary content that fills out their local news worlds so that each of them adds value and stands out for it. Writing the same story everyone else is covering does not do that; it never did."
The Muni Airport issue is a good local application of Jarvis' theory. The value proposition is getting past the rhetoric and posturing. Duplicating the same clip of Cal Nichols is not journalism.
Monitoring the conversation , joining it, can generate leads, provide perspective and distinguish, the journalist and the organization, which vacates the pack. Value for them and the news consumer.
There's little perspective, analysis, or discussion, in our local news.
That's the last paragraph in this story, from the Journal.
A million and a half dollars is not chump change, is it? Photo radar and red light camera infractions are now a critical revenue source. The safety angle is bogus, a straw man. City budgets and University programs are now addicted to surveillance technology. Partners in sustaining the rationale for it, wrapped in a dubious unsubstantiated smoke screen of safety and security. Does it matter? Where's the journalism?
Man, I can sure turn 'sign up', into an adventure!
Wondering about this Twitter business. What's the value proposition?
'They" say research is one. Crowd sourcing another. Perhaps if you trust the crowd.
Mack hooked me, when he asked:
"For the locals - if you could teach @ctvedmonton ONE thing about Twitter, what would it be?
Worked for Mack, he got insight from the crowd, which became an element, in his Twitter presentation to the CTV folks.
OK, a good first lesson, into the value proposition for Twitter.
However, Twitter isn't going to save local news, or media jobs, in this berg. Journalism is. The art and the craft are not well practiced, here.
This little nugget from Jeff Jarvis is worth contemplating.
"All these parties must collaborate, not compete. They must create complementary content that fills out their local news worlds so that each of them adds value and stands out for it. Writing the same story everyone else is covering does not do that; it never did."
The Muni Airport issue is a good local application of Jarvis' theory. The value proposition is getting past the rhetoric and posturing. Duplicating the same clip of Cal Nichols is not journalism.
Monitoring the conversation , joining it, can generate leads, provide perspective and distinguish, the journalist and the organization, which vacates the pack. Value for them and the news consumer.
There's little perspective, analysis, or discussion, in our local news.
"The City of Edmonton will channel $1.5 million from red-light camera tickets into a new University of Alberta research chair position focused on traffic safety research."
That's the last paragraph in this story, from the Journal.
A million and a half dollars is not chump change, is it? Photo radar and red light camera infractions are now a critical revenue source. The safety angle is bogus, a straw man. City budgets and University programs are now addicted to surveillance technology. Partners in sustaining the rationale for it, wrapped in a dubious unsubstantiated smoke screen of safety and security. Does it matter? Where's the journalism?
Sunday, March 15, 2009
Sunday Video Kindle Reading
Lots of buzz, geek speak, for consumer interest in the Kindle .
Steve Rubel thinks it can be a game changer for the publishing industry.
Om Malik thinks Apple is developing something similar and more powerful.
Jeff Jarvis doesn't like it.
Three thought leaders on internet trends, I read allot.
Take a look, at this . Render your own verdict.
Tuesday, March 10, 2009
Globe and Mail is Live
The Globe and Mail is 'live blogging' the CRTC hearings. Normally, that's not a stop the press story. However, it's a new innovative deployment of technology that benefits the reader, at no extra cost to him and her. Standard definition of value add, may I add.
'Live' is always good; says the old independent media guy. Can't hide during live, sort of naked, well metaphorically. Just about impossible to filter and spin, live, though folks try it every day.
Take a look.
There is some life, emotion, in the flow of the text. Sounds as though Shaw is quite ticked. That's good.
This is a challenging time for mass media. The business model is falling apart. The silos of Information creation, publication and distribution are broken. It's a commodity business, now.
Enabled by the net; we get our info, where we choose to get it. Not from where, they say we should get it, exclusively from them. Unfortunately, for them, and us, consumers and employees, they chose to ignore the net.
There's lots of consternation about the mass media business death spiral. The demand for information is increasing, old media companies are dying, a conundrum indeed,
The Globe is following the NYT . Trying new things like live blogging, audio and video to accompany and amplify reportage. Imagine a newspaper, acting like a broadcaster. It's true! The benefit is a richer, more valuable reader experience. The challenge, how to re-aggregate the audience and increase revenue.
That's much better than asking the government to 'regulate', create scarcity, where there isn't any.
'Live' is always good; says the old independent media guy. Can't hide during live, sort of naked, well metaphorically. Just about impossible to filter and spin, live, though folks try it every day.
Take a look.
There is some life, emotion, in the flow of the text. Sounds as though Shaw is quite ticked. That's good.
This is a challenging time for mass media. The business model is falling apart. The silos of Information creation, publication and distribution are broken. It's a commodity business, now.
Enabled by the net; we get our info, where we choose to get it. Not from where, they say we should get it, exclusively from them. Unfortunately, for them, and us, consumers and employees, they chose to ignore the net.
There's lots of consternation about the mass media business death spiral. The demand for information is increasing, old media companies are dying, a conundrum indeed,
The Globe is following the NYT . Trying new things like live blogging, audio and video to accompany and amplify reportage. Imagine a newspaper, acting like a broadcaster. It's true! The benefit is a richer, more valuable reader experience. The challenge, how to re-aggregate the audience and increase revenue.
That's much better than asking the government to 'regulate', create scarcity, where there isn't any.
Monday, March 09, 2009
Heats and Minds Part 2
Here's a couple of links to help you sort out the City Centre Airport issue.
City Centre Airport wiki
City Centre Airport Review
I see a big problem emerging. First the public consultation is being handled by an Ottawa firm. Why? No intent to disparage that company, surely there's a local firm that could do the job?
Typically consultation is a top down, command and control endeavor. Already, a public input session has been completed. A survey drew 108 responses. That's hardly comprehensive. There's more insight, in the comments section of on line stories, in the Edmonton Journal.
Why does public input stop now? The process is dynamic, on going. It's possible to update discussion, as it happens. Google has started to curate a news archive.
The discussion, needs to be well, easily accessible, easy to review. It's pretty easy to participate.
Comprehensive, not quite. Let's get all the discussion on one place. Make it easy to learn, discuss, and participate.
City Centre Airport wiki
City Centre Airport Review
I see a big problem emerging. First the public consultation is being handled by an Ottawa firm. Why? No intent to disparage that company, surely there's a local firm that could do the job?
Typically consultation is a top down, command and control endeavor. Already, a public input session has been completed. A survey drew 108 responses. That's hardly comprehensive. There's more insight, in the comments section of on line stories, in the Edmonton Journal.
Why does public input stop now? The process is dynamic, on going. It's possible to update discussion, as it happens. Google has started to curate a news archive.
The discussion, needs to be well, easily accessible, easy to review. It's pretty easy to participate.
Comprehensive, not quite. Let's get all the discussion on one place. Make it easy to learn, discuss, and participate.
Sunday, March 08, 2009
Sunday Video Be Happy Don't Worry
Be and don't , now those two commands are easy to say harder to eh do.
Pretty safe to say, we all want to be happy. However maybe it's just sufficient just to be.
Any way lean in or back and see if there's an answer or issue, to happy.
Pretty safe to say, we all want to be happy. However maybe it's just sufficient just to be.
Any way lean in or back and see if there's an answer or issue, to happy.
Saturday, March 07, 2009
Hearts and Minds
The Great Airport debate is on, once again in our berg. Quite fascinating to observe the communication strategies. Some old, some new.
The old getting on the news. Get the message out.
Stake a position
There's a difference this time. You, we, are part of the discussion. New media and internet based communication tools and platforms, give us a voice, we've never had before.
Expect positions to be staked, in the news. Look for transparency , in the comments.
Know you can be heard, engage, and contribute to the conversation.
What a great opportunity for local media companies to create platforms to facilitate the discussion.
Could the newspapers create an Edmonton Air Transportation Wiki like the Globe and Mail has done, on national issues. Here's the current City Centre Airport wiki.
Could they do it together, a cross media, cross company collaborative effort? That would be a press stopper!
Sure they could. Will they?
Tuesday, March 03, 2009
Engagement
Here's an excerpted email, I got from Adobe, today.
Hello Bruce,
My name is Laura Kake and I am following up on a webinar on Adobe® Acrobat Connect Professional to see if I could be of any assistance...
Laura Kake | Inside Sales Associate
This is an engagement pitch, not a conversation. I consider it a pitch because I didn't ask for it.
Follow up is always good. However, the webinar Laura refers to was a technical disaster. Never got to attend, Dan Health's Made to Stick. The Adobe conferencing system, did not work that day.
"Due to technical issues with the Connect Pro meeting a recording link is being offered....We apologize for any inconvenience.
Regards, Registration Support | Event Services Group | Technical Support | 1.800.493.1594"
Apology accepted, thanks. Several questions emerge, here. Should Laura know, there was a glitch? If she did, I'm confident her pitch changes. For example, I have misplaced the recorded link, alluded to above. So one thing she could do is get that to me, again. Now, if that happens then my entire experiences changes.
Right now, Abobe's Connect Pro, is a technology that does not work for me. Have you ever tried it?
Customer engagement is the marketing mantra, these days. This attempt, though well intentioned, misses the mark. The link between technical operations and marketing is broken. Better, all divisions need to understand their roles, as a customer engagement specialists.
What could the technical guys have done? Fix the problem, obviously, Hard to do in a live event, when the clock is ticking. Glitches are part of the live event landscape. Plan "B" is a must have in 'live'. Post event, tell the marketing folks, there was a glitch. The latter is a game changer. The piece that was missed here. What would you do?
Hello Bruce,
My name is Laura Kake and I am following up on a webinar on Adobe® Acrobat Connect Professional to see if I could be of any assistance...
Laura Kake | Inside Sales Associate
This is an engagement pitch, not a conversation. I consider it a pitch because I didn't ask for it.
Follow up is always good. However, the webinar Laura refers to was a technical disaster. Never got to attend, Dan Health's Made to Stick. The Adobe conferencing system, did not work that day."Due to technical issues with the Connect Pro meeting a recording link is being offered....We apologize for any inconvenience.
Regards, Registration Support | Event Services Group | Technical Support | 1.800.493.1594"
Apology accepted, thanks. Several questions emerge, here. Should Laura know, there was a glitch? If she did, I'm confident her pitch changes. For example, I have misplaced the recorded link, alluded to above. So one thing she could do is get that to me, again. Now, if that happens then my entire experiences changes.
Right now, Abobe's Connect Pro, is a technology that does not work for me. Have you ever tried it?
Customer engagement is the marketing mantra, these days. This attempt, though well intentioned, misses the mark. The link between technical operations and marketing is broken. Better, all divisions need to understand their roles, as a customer engagement specialists.
What could the technical guys have done? Fix the problem, obviously, Hard to do in a live event, when the clock is ticking. Glitches are part of the live event landscape. Plan "B" is a must have in 'live'. Post event, tell the marketing folks, there was a glitch. The latter is a game changer. The piece that was missed here. What would you do?
Sunday, March 01, 2009
WWGD on Line "Free"
Took a little sleuthing, here's the on line version of WWGD.
So it's available in all iterations from free to pay, on line, hard cover, video audio and excerpts.
That certainly meets Jarvis' mantra . Fresh updated content. Permanent dialog. Continual consistent review and revision. Create value, by creating more using the same platform.
Seems to be working. He's everywhere, at this moment. Likely making more in speaking and consulting, than the book. That's the message. Do you think?
So it's available in all iterations from free to pay, on line, hard cover, video audio and excerpts.
That certainly meets Jarvis' mantra . Fresh updated content. Permanent dialog. Continual consistent review and revision. Create value, by creating more using the same platform.
Seems to be working. He's everywhere, at this moment. Likely making more in speaking and consulting, than the book. That's the message. Do you think?
Sunday Video WWGD Buzz
Gosh, Jeff Jarvis, has hit a nerve, with his book, What Would Google Do.
What Would Google Do is, all over the place. Well, the buzz, the conversation is.
Jarvis took some heat for capitalizing on it. He's newspaper guy, who understands, embraces, and executes, on the digital trend, we live.
He's been criticized for selling, as opposed to giving his book away. Hm, a living example of how to monetize free? Both the selling and the monetizing are over the top, right now.
Actually, he gave the book away, in experts for a month. Wish I had saved them. Read them. Now can't find them. Darn, might have to buy the book. Must admit free is my favorite price. However, given the economy, we currently struggle in, free is difficult to eat.
In publishing, books and newspapers Jarvis opines, content needs to be dynamic, continually, organically, and originally refreshed. That's where the value is. That's when a market can be created. Opinion is commodity. Analysis is value.
When it comes to books, it's the ideas, we buy. Well, I think it is. What do you think. What prompts you to buy a book?
While we ponder. Here's Jarvis.
Originally, we had a Business Week video,here. Detected a glitch with the BW embed process. Pulled a Jarvis, sent them a flash. A polite, but pointed one. Got an automated response. I have a ticket #. It is Sunday. We'll see what Monday brings.
In the Interim, plucked a couple of Jarvis videos from, You Tube, eh Google. Sort of fits, don't you think?
What Would Google Do?
What Would Google Do is, all over the place. Well, the buzz, the conversation is.
Jarvis took some heat for capitalizing on it. He's newspaper guy, who understands, embraces, and executes, on the digital trend, we live.
He's been criticized for selling, as opposed to giving his book away. Hm, a living example of how to monetize free? Both the selling and the monetizing are over the top, right now.
Actually, he gave the book away, in experts for a month. Wish I had saved them. Read them. Now can't find them. Darn, might have to buy the book. Must admit free is my favorite price. However, given the economy, we currently struggle in, free is difficult to eat.
In publishing, books and newspapers Jarvis opines, content needs to be dynamic, continually, organically, and originally refreshed. That's where the value is. That's when a market can be created. Opinion is commodity. Analysis is value.
When it comes to books, it's the ideas, we buy. Well, I think it is. What do you think. What prompts you to buy a book?
While we ponder. Here's Jarvis.
Originally, we had a Business Week video,here. Detected a glitch with the BW embed process. Pulled a Jarvis, sent them a flash. A polite, but pointed one. Got an automated response. I have a ticket #. It is Sunday. We'll see what Monday brings.
In the Interim, plucked a couple of Jarvis videos from, You Tube, eh Google. Sort of fits, don't you think?
What Would Google Do?
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