Sunday, April 19, 2009

Sunday Video Monetize Free

The news debate continues. How to get it paid for? Associated Press still thinks it is 'their' content. They create it. They do the research to find it. They distribute it. They own it. Yep they do all of it.

BUT once it is out, it has no value. The information belongs to the consumer. The consumer can now be Associated Press, and redistribute it. That's syndication. It can be monetized. However, most old mass media companies don't understand that.

That's the part of the new emerging business model that confounds the media barons.
Well it's their barronhood (sic) that's under attack. That's the real issue.

With 150 million users, could Facebook be Associated Press. In a way, it is for the demographic, which uses Facebook. They don't know and don't care, who AP is. AP and its' mass media conglomerate benefactors might want to note that.

Take a look, this video might offer a better understanding, why Newspapers and Broadcasters are in distress, financially.



Charlie Rose understands it. I can redistribute his video material. Do it often. Could not do that with AP Video.

AP is vast and important player. They aren't the only player. They don't get that yet.

Neither do local media, in our town. That's why reporters continue to get laid off.

Here's what old media thinks will work.

Will you buy it?

Here's what new thinkers think

What say you?

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