Sunday Video WWGD Buzz

Gosh, Jeff Jarvis, has hit a nerve, with his book, What Would Google Do.



What Would Google Do is, all over the place. Well, the buzz, the conversation is.

Jarvis took some heat for capitalizing on it. He's newspaper guy, who understands, embraces, and executes, on the digital trend, we live.

He's been criticized for selling, as opposed to giving his book away. Hm, a living example of how to monetize free? Both the selling and the monetizing are over the top, right now.

Actually, he gave the book away, in experts for a month. Wish I had saved them. Read them. Now can't find them. Darn, might have to buy the book. Must admit free is my favorite price. However, given the economy, we currently struggle in, free is difficult to eat.

In publishing, books and newspapers Jarvis opines, content needs to be dynamic, continually, organically, and originally refreshed. That's where the value is. That's when a market can be created. Opinion is commodity. Analysis is value.

When it comes to books, it's the ideas, we buy. Well, I think it is. What do you think. What prompts you to buy a book?

While we ponder. Here's Jarvis.

Originally, we had a Business Week video,here. Detected a glitch with the BW embed process. Pulled a Jarvis, sent them a flash. A polite, but pointed one. Got an automated response. I have a ticket #. It is Sunday. We'll see what Monday brings.
In the Interim, plucked a couple of Jarvis videos from, You Tube, eh Google. Sort of fits, don't you think?






What Would Google Do?