Social Media How To

Trying to get a grasp on Social Media.

How it works, or can. How it can help a business.

Took in a CNW Webinar, this morning. April Dunford was speaking.

Understand communication is 'live', always on, these days.

Dunford's presentation was anecdotal, her real life experiences, at Nortel and IBM, plus a recent media relations fiasco.

Beware of talking when you are grumpy. Must remember these words!

Use Video to talk about what you are doing.



Kicker here,the entire campaign was a throw away. Dunford didn't think it had any value, as Nortel had being Telecomputing,for a long time.

Lesson, assumptions are limiting, aren't they?

Nortel Blog is recommended as good corporate example to follow.
IBM following their lead, is good idea.