The Great Airport debate is on, once again in our berg. Quite fascinating to observe the communication strategies. Some old, some new.
The old getting on the news. Get the message out.
Stake a position
There's a difference this time. You, we, are part of the discussion. New media and internet based communication tools and platforms, give us a voice, we've never had before.
Expect positions to be staked, in the news. Look for transparency , in the comments.
Know you can be heard, engage, and contribute to the conversation.
What a great opportunity for local media companies to create platforms to facilitate the discussion.
Could the newspapers create an Edmonton Air Transportation Wiki like the Globe and Mail has done, on national issues. Here's the current City Centre Airport wiki.
Could they do it together, a cross media, cross company collaborative effort? That would be a press stopper!
Sure they could. Will they?
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