Tuesday, March 10, 2009

Globe and Mail is Live

The Globe and Mail is 'live blogging' the CRTC hearings. Normally, that's not a stop the press story. However, it's a new innovative deployment of technology that benefits the reader, at no extra cost to him and her. Standard definition of value add, may I add.

'Live' is always good; says the old independent media guy. Can't hide during live, sort of naked, well metaphorically. Just about impossible to filter and spin, live, though folks try it every day.

Take a look.

video

There is some life, emotion, in the flow of the text. Sounds as though Shaw is quite ticked. That's good.

This is a challenging time for mass media. The business model is falling apart. The silos of Information creation, publication and distribution are broken. It's a commodity business, now.

Enabled by the net; we get our info, where we choose to get it. Not from where, they say we should get it, exclusively from them. Unfortunately, for them, and us, consumers and employees, they chose to ignore the net.

There's lots of consternation about the mass media business death spiral. The demand for information is increasing, old media companies are dying, a conundrum indeed,

The Globe is following the NYT . Trying new things like live blogging, audio and video to accompany and amplify reportage. Imagine a newspaper, acting like a broadcaster. It's true! The benefit is a richer, more valuable reader experience. The challenge, how to re-aggregate the audience and increase revenue.

That's much better than asking the government to 'regulate', create scarcity, where there isn't any.

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