Friday, March 20, 2009

Fido Bad Dog!

Fido lied. Well not the mascot. Thelma, the customer service rep did. She said Sherwood Park is outside of urban coverage zone. I would have to pay long distance, on every call.



No it isn't! OK, Thelma made a mistake. Not her fault. She's coerced by a corporate culture, which views customers as the enemy. In that space, there's no enabling. All Thelma could do, and she worked at it, was up sell, things I didn't need. Like a wireless router . I didn't buy, Fido. When Thelma lied, I lost trust. Hate that!

Other options are fraught with same corporate mentality. The communication oligopoly Rogers, Shaw, Bell, Telus, tell us what we can't do, scarcity.

When I tried to buy the basic $2o/m plan, Thelma said, plus a $35 activation fee. Waived, if I bought the $25 plan. Difference, $120, more over 2 years. Gotcha, well me! Imagine, if customer service, actually, enabled the customer, what a difference that would make. Might I, we, buy more, without being up sold. Hate that too!

Maximizing take out is the mantra of scarcity. Charging what the market will bear is great for margins, in a tiny market. Canada's mobile penetration rate is 69% . Good for top 30 in the world, not very good. Where is Canada's Global presence, in anything to do with mobile? Korea has two brand name manufacturers. Finland one, the largest.

Unfortunately, the oligopoly is what it is. Does all it can to create scarcity, enabled by the regulator. Other countries use technology to enable themselves. Become Global leaders. In Canada, we create scarcity and enable nothing.Wonder why? Our singular Global brand, bankrupt. An example of why the current rendition of capitalism is broken.

Might be some hope though, new service coming.

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