Hello Bruce,
My name is Laura Kake and I am following up on a webinar on Adobe® Acrobat Connect Professional to see if I could be of any assistance...
Laura Kake | Inside Sales Associate
This is an engagement pitch, not a conversation. I consider it a pitch because I didn't ask for it.
Follow up is always good. However, the webinar Laura refers to was a technical disaster. Never got to attend, Dan Health's Made to Stick. The Adobe conferencing system, did not work that day."Due to technical issues with the Connect Pro meeting a recording link is being offered....We apologize for any inconvenience.
Regards, Registration Support | Event Services Group | Technical Support | 1.800.493.1594"
Apology accepted, thanks. Several questions emerge, here. Should Laura know, there was a glitch? If she did, I'm confident her pitch changes. For example, I have misplaced the recorded link, alluded to above. So one thing she could do is get that to me, again. Now, if that happens then my entire experiences changes.
Right now, Abobe's Connect Pro, is a technology that does not work for me. Have you ever tried it?
Customer engagement is the marketing mantra, these days. This attempt, though well intentioned, misses the mark. The link between technical operations and marketing is broken. Better, all divisions need to understand their roles, as a customer engagement specialists.
What could the technical guys have done? Fix the problem, obviously, Hard to do in a live event, when the clock is ticking. Glitches are part of the live event landscape. Plan "B" is a must have in 'live'. Post event, tell the marketing folks, there was a glitch. The latter is a game changer. The piece that was missed here. What would you do?
2 comments:
I wonder if you asked this person's permission to both post the email and post their name on the internet. Your points could still have been made without the use of the rep's full name. You should really delete the name.
In a perfect world, they might have known about your glitch - but we do not live in a perfect world. I wonder, did you bother to inform this person of the problem or just ignore their email?
QUOTE: I consider it a pitch because I didn't ask for it.
Of course you did. You expressed interest in the product. You gave them your contact information. You did not check the box asking not to be contacted. That option is there for a reason - if you don't want to be bothered, check it. Adobe is in business to make money. Of course they are going to have someone contact you to see if you are willing to spend money.
Rob:
Thanks for your comment. The Rep's name was used as a quote. Seems like legitimate journalistic practice to use a name as a source.
Your assumption that I signed up for something from Adobe is incorrect. I signed up for a Webinar that Adobe was hosting for Dan Heath.
So there was not direct contact on my part with Adobe. I never expressed any interest in the Webinar product or any Adobe product.
I did express interest in attending the Webinar. That didn't happen because for that day, at least, Adobe's product didn't work.
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