Wednesday, March 18, 2009

All A Twitter

Two day user of Twitter. Nod to Mack Male.

Man, I can sure turn 'sign up', into an adventure!

Wondering about this Twitter business. What's the value proposition?

'They" say research is one. Crowd sourcing another. Perhaps if you trust the crowd.

Mack hooked me, when he asked:
"For the locals - if you could teach @ctvedmonton ONE thing about Twitter, what would it be?


Worked for Mack, he got insight from the crowd, which became an element, in his Twitter presentation to the CTV folks.

OK, a good first lesson, into the value proposition for Twitter.

However, Twitter isn't going to save local news, or media jobs, in this berg. Journalism is. The art and the craft are not well practiced, here.

This little nugget from Jeff Jarvis is worth contemplating.

"All these parties must collaborate, not compete. They must create complementary content that fills out their local news worlds so that each of them adds value and stands out for it. Writing the same story everyone else is covering does not do that; it never did."


The Muni Airport issue is a good local application of Jarvis' theory. The value proposition is getting past the rhetoric and posturing. Duplicating the same clip of Cal Nichols is not journalism.

Monitoring the conversation , joining it, can generate leads, provide perspective and distinguish, the journalist and the organization, which vacates the pack. Value for them and the news consumer.

There's little perspective, analysis, or discussion, in our local news.

"The City of Edmonton will channel $1.5 million from red-light camera tickets into a new University of Alberta research chair position focused on traffic safety research."

That's the last paragraph in this story, from the Journal.

A million and a half dollars is not chump change, is it? Photo radar and red light camera infractions are now a critical revenue source. The safety angle is bogus, a straw man. City budgets and University programs are now addicted to surveillance technology. Partners in sustaining the rationale for it, wrapped in a dubious unsubstantiated smoke screen of safety and security. Does it matter? Where's the journalism?

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