Wanted - Collaborators- Sponsors Strategic Thinkers -

Going The Distance is an multiple media health and well being program concept.

It is designed as a content driven advertising platform. It is supported by product placement and the "editorialization" of commercial product and service information, as program content.


Originally created as a television property. It is now being redesigned for delivery on the Internet.

It is intended to tap and share the wisdom experience and exerptise of the audience

We are looking for contributors sponsors and strategic thinkers to extend the program concept and explore innovative methods to generate revenue.

USE RSS to Fly NorthWest

NorthWest Airlines is syndicating it's 'promotional' news. Canadian airlines, Air Canada and West Jet are a little behind the RSS curve. West Jet, a short while ago, was looking for someone to help create conversations on their website, RSS could be catylst to start some. We suggested that we when applied for the job. No sour grapes though. The arline industry is prime candiate for any tool that can help manage customer relationships.