RSS Hits the Links

Titleist the golf equipment manufacturer has RSS. I subscribe to a couple of feeds. The equipment feed is quite useful to keep up on what's the next best thing. The Fitness feed is good for my back! Best part is I can pick what I deem important. I don't have to wade through a 'contextual ad'. It is reasonable to expect other golf equipment brands will follow with their own feeds. Best part for all of them is the data they collect on the subscribers. That will set them up for the next round of marketing such as a manufacturer's coupon for a club demo.

Context for Wikis

One of the great dilemmas for newcomers in digital media is sorting out what and how. For those blazing the trail, RSS, Wikis, and Blogs are almost common place. Those folks are on to the next thing, while the rest of us can get lost in the wake. Fred Wilson has great primer on Wikis. Great because he offers context. What they are. How they can be used.

Monetize RSS with Contextual Ads

RocketInfo has started inserting ads in client RSS feeds. Creating enterprise out of leading edge notions is vital step in the evolution of RSS. Anything that aids selling the value and benefit of RSS to those beyond the "geek sphere" is worthy.

We checked an RocketInfo client Small Business Search Engine, and then clicked our way to Quote. com for the contextual ad, from Apple. Some graphic work needs to be done as the ad blocks the content. I'd like to be able to 'delete' the ad. One key principle is to turn navigation control to the navigator. Give me the option of clicking, or not, on the ad. Don't impinge the content.

In the bigger picture, this is working example of how content generates sponsorship and creates enterprise from syndicating information.